ETON

Be a New Gentleman

Who is the new gentleman? He’s undeniably the white-collar professional, but he’s also the sartorial fashion aficionado, as well as the tailored traditionalist, he is the father casually dressed for the weekend and he’s the man outfitted for a night on the town. A modern gentleman has many appearances – all of them with an elegance of their own. To better dress him, whoever he is, we evolve from Swedish craftsmanship and premium quality into diversity in style and creative innovation. We reinvent ourselves to let men redefine themselves. A new Eton, for a new gentleman.